ATMOSPHERICS
Environmenal Factors and their Influence on Consumer Behaviour
Taxonomy of Atmospherics
Twenty years ago, in a seminal review paper, Turley and Milliman laid out a classification system for discussing environmental factors that impact on consumer behaviour. Looking at the range of research papers in the field which had discovered the impact of these factors on consumer behaviour, they produced five main categories of factors, each of which included a number of types or locations of atmospheric factors.
Turley and Milliman's Categories
1. External Variables
2. General Interior Variables
3. Layout and Design Variables
4. Point of Purchase and Decoration Variables
5. Human Variables
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